Telegram has become one of the very most dynamic platforms for digital communication and community engagement. With over 900 million monthly active users, it is also a growing hub for marketers and brands seeking a privacy-respecting, high-engagement advertising solution. If you want to market your brand, product, or service to Telegram’s vast users list, here’s everything you should know about how you can telegram ads pricing.
🔹 Types of Advertising on Telegram
There are two main methods to advertise on Telegram:
Official Telegram Sponsored Messages
Unofficial (organic) promotions through influencer partnerships, channels, and bots
✅ 1. Buying Official Telegram Sponsored Messages
Telegram's official advertising system — called Sponsored Messages — allows you to publish short ads in large public channels (1,000+ subscribers). These ads are:
Text-only
Displayed in the bottom of channel posts
Contextual (based on channel topic)
Shown to everyone users with the channel
Not based on personal data or user profiling
🔸 How to Purchase Sponsored Messages
To buy official ads:
Step 1: Visit the Telegram Ad Platform
Go on the official Telegram Ads portal:
👉 promote.telegram.org
Step 2: Create an Account
Log in using your Telegram account.
Accept the platform’s ad guidelines and terms.
Step 3: Fund Your Account
Add funds using accepted payment methods (including crypto in most regions).
Minimum deposit may vary according to location and campaign goals.
Step 4: Create Your Campaign
Choose your target language and channel topics.
Write your ad text (usually 160 characters max).
Define a click-through link (if applicable).
Step 5: Set Budget and Schedule
Choose your bid amount (cost per 1,000 impressions – CPM).
Set campaign start/end dates and daily limits.
Step 6: Submit for Review
Telegram will review of your ad.
Once approved, it is going live in relevant public channels.
🔸 Key Notes:
Telegram won't allow ads in private groups or personal chats.
Ads will not likely appear for Telegram Premium users.
All ads are at the mercy of content policies.
✅ 2. Buying Ads Through Channel Partnerships
Outside in the official system, Telegram advertising can be done through partnerships with channel owners and influencers. This is a popular choice for crypto projects, startups, entertainment channels, and digital services.
🔸 How It Works:
Find relevant Telegram channels in your niche.
Contact the channel admins directly.
Negotiate pricing for:
Post mentions
Pinned messages
Banner placements
Giveaways or sponsored content
🔸 Where to Find Channels:
Use tools like TGStat, Telemetr, or Combot to find high-engagement channels.
Telegram search or Reddit/Telegram marketing forums also can help you will find partners.
🔸 Example Pricing:
$10–$50 per post for small channels (1K–10K subscribers)
$100–$1,000+ per post for giant niche channels (50K+)
Prices depend upon niche, region, and engagement rate
✅ 3. Advertising Through Telegram Bots or Mini Apps
You could also build or sponsor interactive bots or Mini Apps inside Telegram:
Create a branded bot with automated messages and features
Use Mini Apps to promote services like bookings, shopping, or tools
Pay bot developers to include your offer in their projects
This way is more technical but offers high customization and better interaction.
✅ Tips for Telegram Advertising Success
🎯 Target the right audience: Choose relevant channels for the niche
🧠 Keep messages easy and clear: Telegram users prefer direct value
🔍 Track performance: Use UTM links or shorteners to watch clicks and conversions
🧾 Comply with Telegram’s rules: Avoid spam, scams, or misleading offers
💬 Engage with the neighborhood: Be available for questions and support in real time
Purchasing Telegram advertising is a great way to reach engaged, privacy-conscious audiences — specifically in industries like tech, crypto, education, and e-books. Whether you are going through Telegram’s official Sponsored Messages platform or work directly with channels and bots, the key to success is apparent targeting, authentic messaging, and consistency.